photo by Isabel Okoro
Hey, I’m Dana, a Toronto-based strategist and project manager with expertise in product development, partnerships, and strategic communications. Passionate about emerging technologies, social systems, and user-centric design.

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Let’s chat ~ info@undeefined.com





In the past:
  • conducted research and developed fund marketing materials for public ventures, a Toronto VC firm that recently launched a $100M Impact Fund (process).
  • developed strategic brand and partnership materials for Yaar, Livshows, MODU Research, Hoola One, 3D CityScapes and The List.
  • drove strategic shifts, compiled successful due diligence data, and established key customer programs and internal processes at emerging startups such as Ghost Retail and Haloo.
  • created a resource-sharing non-profit for current and emerging talent in the creative industries.
  • led a brand audit, and refresh for Toronto’s Waterfront BIA, including website redesign, communication strategy, and launch assets (process).
  • conceptualized and developed an internal app, led research and curriculum design, and created partnership materials at HXOUSE.

Mark